About Us 




Who we are?

Jonathan Telfer and Mohamed Elshafie bring a combined experience of over 35 years of design excellence, architectural, and hospitality innovation. Our firm’s focus is to seamlessly Unifi the way our clients approach design, purchasing, and manufacturing by capturing all processes under one discipline while working directly with all major hotel brands, and independent boutiques across the country.


Unifi Design prides itself in the attention placed on client experience. Our customer-centric approach to the design process allows us to deliver the best in service, quality, and value. Soft cost reduction is achieved by streamlining the design process, focused project budget, and coordinating with multiple disciplines to ensure the design intent is consistently carried through from conception to production; eliminating any additional costs from third-party vendors and middlemen.


Our industry-proven standards and budget-focused development are tailored to the unique needs of each client. Providing a consolidated process while bringing a level of professionalism and efficiency that sets us apart from the competition. Maximizing the best return on investment for project owners while providing a single point of communication





Space planning

Develop the layout and flow of the space

Material selection

Choose appropriate materials for durability, aesthetics, and functionality

Technical specifications

Define requirements for building and installation

Plan drawings

Create detailed floor plans, elevations, and sections

3D renderings

Produce realistic visualizations of the space

Brand approvals

Obtain necessary approvals from brand or stakeholders


Source and manage materials and furnishings

Value engineering

Optimize design and costs without sacrificing quality

Budget control

Manage project expenses to stay within budget

Project management

Oversee coordination and execution of the project



2029 Riverside Dr #102 Columbus, OH 43221